Serra Gaucha Brazilian Steakhouse

OMNIUX guided Serra Gaucha Brazilian Steakhouse through a rebranding process and created effective marketing campaigns, including digital media market optimization, ad content generation, and local marketing events, resulting in the restaurant being awarded "Steakhouse of the Year" and "Diner's Choice of Restaurant 2022" by OpenTable and opening up new opportunities for growth and recognition.

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Serra Gaucha's Story

Serra Gaucha Brazilian Steakhouse underwent a change in ownership, leaving the restaurant in need of a rebrand. OMNIUX was hired to guide the rebranding process and create effective marketing campaigns to increase customer traffic. Our strategies included digital media market optimization, ad content generation, targeted ad serving, local and grassroots marketing events, and public-facing brand relations. With the help of our media and design teams, we developed captivating advertisements that strengthened Serra Gaucha's brand presence. We also built a new website for the restaurant that made it easy for customers to make reservations and access menus.

Thanks to our efforts, Serra Gaucha was awarded the titles of "Steakhouse of the Year" and "Diner's Choice of Restaurant 2022" by OpenTable. These achievements not only solidified the restaurant's position as a top dining destination in town but also opened up new opportunities for growth and recognition, such as expanding to new locations, earning endorsements and affiliations through local government entities, and offering military contracted redeemables for local service members.

Overall, our partnership with Serra Gaucha was a success, demonstrating the power of effective branding and marketing in driving business growth and recognition.